Saturday, March 25, 2006

World Water Day

On Tuesday this past week, an organization known as Corporate Accountability International conducted a "Tap Water Challenge". The challenge took place in the following cities across the United States:
  • Austin
  • Baltimore
  • Minneapolis
  • Philadelphia
  • Portland, OR
  • San Francisco
  • Seattle

The challenge consisted of seeing if people could tell the difference between regular tap water and bottled waters such as Dasani and Aquafina. Water was placed in cups on a table. The cups were labeled A,B,C, and D. Two of the cups contained tap water, and two held the bottled stuff. Could people tell the difference? Nope. In the San Francisco test, only three out of 32 testers were able to correctly identify the water in the cups.

So why do we pay for bottled water when we can't tell the difference between it and ordinary tap water? According to Corporate Accountability International, it's the result of slick marketing campaigns by the likes of Coca-Cola Co. (Dasani), and PepsiCo Inc. (Aquafina) aimed at making the public believe that bottled water is somehow better-tasting and healthier for you than tap water.

Here's a good comparison to put things in perspective. In Philadelphia, a gallon of the city's tap water will cost you a half cent. After Coca-Cola Bottling Co. filters that same water and bottles it, a half gallon bottle of Dasani will run you $1.59.

Cha-ching!

(And no, I couldn't find a reason to blame George Bush for this, but I'm working on it.)

7 Comments:

At March 25, 2006 10:29 PM, Blogger Rex Kramer, Danger Seeker said...

Even if you could blame the President, why would you? This is corporate America (and really, why even separate those two terms?) at its' best! Changing people 32x for what they can get in their home? Brilliant!

Now, only if we can get the dumb bastards to pay through the nose for oxygen!

 
At March 26, 2006 7:24 AM, Blogger PTCruiser said...

True, Rex. I believe BushCo is currently working on a way to convince the sheeple of this country the air they breathe is tainted so that they can do just that.

 
At March 26, 2006 11:10 AM, Blogger CTB said...

Cruiser- I agree but think that there is some merit to home water filtration devices as we have had some lying etc. about our water quality and safety during upgrade. Also some things like flouride are controversial But for taste? Thats silly. Most people cannot tell. But remember that is a regional question.

Its funny that people gladly pay for bottled tap water but cry when gas goes up a little bit. Maybe we SHOULD pay more for gas given that absurdity but saying that would get me mauled by my neighbors. Nice to meet you, PT, in any case. -Lily@Lose The Noose

 
At March 26, 2006 12:41 PM, Blogger glenda said...

Has anyone ever told you that you bear an uncanny resemblance to an old dead guy named Che?
I will only give up my bottled water when they pry my cold dead fingers away from the plastic container. (Actually, I can really taste the chlorine they put in our city water.) But there are other ways to filter water!

 
At March 26, 2006 1:15 PM, Blogger enigma4ever said...

Hey PT...I put the Freeway Blogger next to you at the Enigma Cafe Coffee Counter....( and PeaceChick Mary...)
Thought I should make sure you have good company....
this water post was interesting...

( You are going to be in the Enigma Cafe Blogroll Round up tonight....yay)

And Glenda is comparing you to a Dead Guy??? some heros never die...

 
At March 26, 2006 1:19 PM, Blogger enigma4ever said...

Hmm ,Couldn't find a reason to blame Bush?

Bush would not know about Water issues, if you served him cat piss with his Jack Daniels, he would drink it and ask for some fresh cubes....Water is merely a mixer...

 
At April 05, 2006 11:27 AM, Blogger teh l4m3 said...

Yeah, I never got the "bottled-water-in-S.F." thing, unless one is homeless. I mean, S.F. tapwater is great. Unless you've got shitty pipes.

 

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